Finding Your North Star
What if building a business could also be a journey towards understanding yourself, your values, and what truly matters to you?
A journey that became more personal than I expected
In February 2018, I travelled to London to take part in a Launch You programme led by Alex Eastman. I initially came with an interest in online entrepreneurship and building a business.
But the experience opened a door to something deeper. Alongside conversations about business, we explored our values, our personal stories, and the reasons behind the choices we make in life.
I remember a group of people from different parts of the world, of different ages and backgrounds. We began with a short group meditation, something unfamiliar to me at the time. We were invited to share what had brought us there.
When my turn came, I found myself speaking with tears in my eyes. What stayed with me was the feeling that I could be open and vulnerable without being rejected. There was space to listen, to connect, and simply to be human.
Alex's warmth and sincerity made a lasting impression on me. The individual sessions also helped me reflect on my values and begin to put words to a purpose that felt deeply meaningful to me.
“My purpose is to help others discover the deep and unconditional love within themselves, so they can embrace their own life story with peace.”
I didn't leave London with every answer. But I did leave with questions that mattered — questions about the kind of person I wanted to be, the contribution I wanted to make, and how my work could reflect those things.
Sometimes, the most important questions are the simplest
We can spend years building a career or a business, learning new skills, and trying to make progress. Yet it can be just as important to pause and ask ourselves what we are building it all for.
What matters most to you?
Which values do you want to guide your decisions?
And does the way you spend your time reflect the person you want to be?
These are personal questions. There is no single answer that fits everyone, and finding clarity can take time. For me, the experience in London was one step in that ongoing process.
North Star — a renewed programme
Launch You now offers North Star as a renewed programme, incorporating the latest technology and AI. The programme has evolved since my experience in 2018, so I wouldn't claim that today's experience is exactly the same as mine.
What draws me to it is the underlying idea: making space to explore your direction, your values, and your purpose, and considering how those can shape the way you approach entrepreneurship and your life.
If these questions resonate with you, you may want to explore what the current North Star programme offers and decide for yourself whether it feels like a good fit.
Curious about your own North Star?
You can learn more about the current programme directly from Launch You and explore whether it aligns with where you are and what you are looking for.
Explore North Star